Brand Identity Guidelines
Fabian
Delven
Brand
A complete identity system defining how the Fabian Delven brand looks, sounds, and shows up — across every platform and application.
Primary Logo System · All Variations
A complete identity system defining how the Fabian Delven brand looks, sounds, and shows up — across every platform and application.
Black · Blue #4C98E6 · Yellow #F4E442 · White-on-Black — on white background
FD icon mark and wordmark in all four approved colorways on white and black
FD icon + wordmark stacked — Blue, Yellow, and White versions on black. Use for all dark-background applications.
Clear space equals half the logo height on all four sides. Minimum print: 2cm. Minimum digital: 75px.
Primary black logo on white — standard professional usage across print and digital
White logo reversed on black — premium, high-contrast, and signature contexts
FD monogram and wordmark in brand blue — digital-first, links, and tech contexts
FD monogram and wordmark in brand yellow — high-visibility and campaign contexts
Min print: 2cm · Min digital: 75px · Clear space = ½ logo size · Do not stretch, skew, rotate, or add effects
| Preview | Background | Text / Accent | Application |
|---|---|---|---|
| Aa | #000000 | #FFFFFF | Hero sections, main dark layouts |
| Aa | #000000 | #F4E442 | CTAs, headlines, key accent moments |
| Aa | #000000 | #4C98E6 | Links, labels, technical elements |
| Aa | #FFFFFF | #000000 | Light editorial and document layouts |
| Aa | #F4E442 | #000000 | Campaign sections, brand statements |
A human-centered design and AI brand built to simplify complexity — combining design systems, automation, and strategic thinking into tools people can actually use.