Gallery
Explore our handcrafted leather bags showcasing artistry and craftsmanship.
Brand Identity Case Study
Monakkan
2019
Monakkan is a visionary leather crafting brand that specializes in producing exquisitely designed, handcrafted leather bags. Catering to an audience of males aged 35-50 who cherish both art and craftsmanship, Monakkan is distinguished by its commitment to quality and its unique, art-inspired designs.
Client Overview
Brand Challenge
Previously, Monakkan faced the challenge of establishing a distinct presence in a competitive market dominated by traditional and mass-produced leather goods. The brand sought to differentiate itself by emphasizing its unique art-infused products and appealing to art lovers and appreciators of handcrafted works.
Design Process
The design process began with an in-depth exploration of Monakkan's brand ethos, focusing on its artistic inspirations and the lifestyle of its target audience. We conducted a series of workshops with the founder to fully capture the artistic essence that Monakkan embodies. This collaborative approach helped in crafting a brand identity that truly represents the fusion of art and leather craftsmanship.
Visual Elements
Logo: The Monakkan logo features elegant, flowing script that conveys luxury and artistic flair, resonating with an audience that values aesthetics and quality craftsmanship.
Color Palette: We chose a refined palette of earth tones to complement the natural leather, with subtle accents that reflect the sophisticated tastes of the target demographic.
Typography: Serif and script fonts blend to create a sense of tradition and modernity, appealing to the discerning and style-conscious buyer.
Imagery: The bags feature compelling artwork, like the striking depiction of a stylized face with bold, red eyewear, serving not just as fashion items but as pieces of art. This imagery is consistently used across all platforms to strengthen brand recognition.
